Jeep®

Owners Group

EMEA Jeep® loyalty program

  • Since 2016 Coolshop is the Agency of Record of Jeep® Owners Group, the only official group that unites all the Jeep® people in EMEA
  • more than 130k members in EMEA and 24 countries involved

Owners of Jeep® vehicles and fans of the seven slots grill all come together under the same roof

Adoption Benefits

  • A unique Loyalty tool for Jeep Brand
  • Enrichment of the Brand’s emotional value
  • Updates on Jeep performance
  • Demonstration of the Brand's leadership

Main topics covered

  • UX analysis
  • Web restyle
  • Value-based onboarding approach
  • Events promotion
  • Markets coordination
  • Club engagement
  • Ecommerce Website development